Her 20 years of research in higher education, she has published 55 papers and presented 43 papers including assessment and evaluation, first-year experience, and technology-mediated teaching and learning.

(See my biography page for more information).


Publications:
Building Professional Skills through Peer Group Assessment: A Case of a University–industry Partnership Programme

This paper discusses a feasibility study of the learning experiences of an employee development partnership course run by a university in Hong Kong.

Article: Print

$US10.00

Article: Electronic

$US5.00
Amplifying a Discovery-enriched Curriculum: Process and Outcomes

Universities in Hong Kong have adopted outcome-based education [OBE] in recent years. City University in Hong Kong aims to embrace an innovative, discovery-based learning culture in its OBE.

Article: Print

$US10.00

Article: Electronic

$US5.00
Matching Peers and Teacher Standards: Expectations and Standards of First-Year Group Project

First-year students need to know about the standards and expectations in university study. Peer review may provide a good opportunity to develop critical evaluative skills and receive valuable feedback.

Article: Print

$US10.00

Article: Electronic

$US5.00
Curriculum to Prepare for 21st Century Marketing Learners

In this paper we review the 21st century skills needed by Hong Kong marketing graduates, and discuss curriculum design and teaching strategies for meeting the challenges in the dynamic markets.

Article: Print

$US10.00

Published online: April 25, 2014

$US5.00
Redesigning the Undergraduate Curriculum: 360-Degree Interactions

The new discovery-enriched four-year curriculum has embedded creativity across all programs in the City University of Hong Kong. Multiple interactions with stakeholders are involved to formulate the change.

Article: Print

$US10.00

Published online: April 25, 2014

$US5.00
Emerging Trend in Educating Future Young Marketers: "Like or Unlike"

This paper attempts to investigate whether embedding technology like Facebook in tertiary education facilitates business students to learn better and enable them to achieve the learning outcomes of ICT literacy.

Article: Print

$US10.00

Published online: October 30, 2014

$US5.00
The Purpose of Flip and FIT in Marketing Programs: Wrapping Flipped Classroom or MOOC in teaching

This paper explores young marketing student enrichment experiences within small budgets, the flipped-classroom concept, and mass open online courses (MOOCs) using strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Article: Print

$US10.00

Published online: June 24, 2015

$US5.00
Practicing Decision Making: Using Flowcharts with Twenty-First-Century Marketers

This article reports on a case study of ninety students studying service marketing during their final year at a college in Hong Kong.

Article: Print

$US10.00

Published online: March 29, 2017

$US5.00